Influenced by their shopping experiences across the spectrum of retail channels, today’s shoppers expect their supermarket to deliver a curated set of offers based on an informed analysis of their individual purchase history and preferences.
Advanced Personalization is not only a “must-have” core business practice, it holds promise for traditional and regional grocery chains to hold shoppers closer and earn a greater share of their overall spending.
Our technology partner I.Me.Mine Digital has released a new guide, “Personalization That Works: 5 Keys to Grocery Shopper Engagement,” that presents a practical framework for regional grocers to put Advanced Personalization to work – whether you have a current frequent shopper program in place or not.
It’s available as a PDF download at the following link:
Please take a look and reach out to us for a conversation.