April 28, 2017 – Auburn, California:
Transformational Retail Launched to Connect Retailers with Innovative Technology Providers
New company will play match-maker for evolving industry hungry for new solutions.
Company leaders have announced the formation of Transformational Retail Technologies, Inc., a new company focusing on bringing emerging technologies and innovation to the Retail Industry. Based in Auburn, California, the company is founded and led by long-time retail industry technology veteran Todd P. Michaud, who previously held executive positions at NCR Corporation, Retalix USA, Revionics Inc., and IDS LLC.
The retail industry is experiencing unprecedented change, yet many retailers are unable to keep up with the pace of change due to installed, budget-consuming, legacy technologies preventing adoption. Transformational Retail is going to specialize in emerging technologies that analyze shopper preferences and behaviors; and those leveraging big data and predictive analytics. These technologies are designed to personalize and shape the shopper experience, and they have the potential to significantly improve customer satisfaction. The company’s experts will assess emerging technologies, proactively engage with the most promising offerings, and help to facilitate bringing those innovations to retailers in a cost-effective and risk-averse way.
“Retailers today must shift some of their focus from patching older, legacy systems that were perhaps the differentiators of the past and apply some mindshare and effort to those technologies that will be the differentiators of the future,” said Todd P. Michaud, President and CEO at Transformational Retail Technologies Inc. “We are going to help the most innovative retail solution providers better serve retailer’s needs.”
The new company is based in the Greater Sacramento Region, which is an area of California that is focused on nurturing and supporting emerging technology companies. “This is an excellent place to find very talented people and to grow a business,” said Michaud.
For media inquiries:
Tricia Michaud| 530.277.2985 | firstname.lastname@example.org