Digitally Enabled, Shopper-Centric

With the retail industry experiencing unprecedented change, many organizations are challenged to keep up the pace of innovation. This is too often made harder due to installed, budget-consuming legacy technologies that are obstacles to adoption.

Transformational Retail specializes in connecting emerging technologies that analyze shopper preferences and behaviors with retailers who seek to leverage big data and predictive analytics. Our experts assess emerging technologies, proactively engage with the most promising offerings, and help to facilitate those innovations for retailers in a manner that is both cost-effective and risk-averse.

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Phone: 530.820.3390
Address: 13620 Lincoln Way, Auburn, CA 95603

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530-820-3390 Digitally Enabled, Shopper-Centric

August 1, 2017 – Auburn, California:

Transformational Retail Launches Sales-as-a-Service for Innovative Retail-Focused Software Providers

Today, Transformational Retail announced a new service offering called Sales-as-a-Service for advanced software solution providers, focused on bringing innovative technologies to retailers.   The new offering is designed to help solution providers achieve sustained commercial success by leveraging professional retail sales and marketing expertise from Transformational Retail in an agency-based business model.

Instead of building entirely internal sales or marketing teams, retail software solution providers will engage Transformational Retail to provide expert resources to bring highly qualified, industry-knowledgeable professionals to focus on creating awareness, securing new customers, and generating profitable revenues.   Transformational Retail’s Sales-as-a-Service offering is based on a retainer and success fee commercial model which helps solution providers achieve better, faster revenue results with a lower, more variable cost of sales.

“There are many retail software solution providers in the market today that have terrific offerings, yet they fail to achieve commercial success because sales and marketing skills are not inherently in their company’s DNA.,” said Todd P. Michaud, President and CEO at Transformational Retail Technologies Inc.   “We look to develop strategic partnerships with our portfolio clients designed help them focus on building impactful software products while also taking great care of their retail customers.”

Transformational Retail’s Sales-as-a-Service offering is based on proven sales methodologies and techniques.   Staff members are fully trained to utilize defined best practices and tools in the execution of their duties.   Transformational Retail’s clients are able to participate in the weekly sales cadence processes and they have full transparency on the status of sales opportunities and dependable revenue forecasts.

Transformational Retail anticipates ending 2017 with six carefully selected solution providers in the portfolio.   Transformational Retail offers exclusivity to its clients.   Separate joint announcements will be made with portfolio companies leveraging the Sales-as-a-Service program.


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Tricia Bush| 530.277.2985 |

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