Digitally Enabled, Shopper-Centric

With the retail industry experiencing unprecedented change, many organizations are challenged to keep up the pace of innovation. This is too often made harder due to installed, budget-consuming legacy technologies that are obstacles to adoption.

Transformational Retail specializes in connecting emerging technologies that analyze shopper preferences and behaviors with retailers who seek to leverage big data and predictive analytics. Our experts assess emerging technologies, proactively engage with the most promising offerings, and help to facilitate those innovations for retailers in a manner that is both cost-effective and risk-averse.

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August 7, 2017 – Auburn, California:

Transformational Retail and GrocerKey Form Strategic Alliance to Help Brick and Mortar Retailers Become Omni-Commerce Champions

eCommerce and Mobility now essential for retailers to meet changing shopper expectations

Madison, Wisconsin and Auburn, California — Today, Transformational Retail Technologies, Inc. and fast-growing GrocerKey, Inc., announced a new strategic alliance designed to help traditional brick and mortar retailers transform into digital-enabled eCommerce and mobile shopping enterprises.  Under the partnership, Transformational Retail will begin representing GrocerKey’s industry-leading omni-commerce offerings commercially to the retail industry while GrocerKey focuses on accelerating innovation and satisfying retail subscribers.

Since launching in 2014, GrocerKey has secured many new retailers and developed a full suite of battle-tested, highly scalable omni-commerce capabilities ranging from online and mobile shopping, to store-based operational modules like order picking, packing, staging and home delivery.  The company has developed a unique software portfolio designed to help retailers create a unified shopping experience, regardless of which channel the shopper ultimately uses.   These channels include click and collect, home delivery or traditional in-store visits.

GrocerKey has been designed to tightly integrate with existing retailer systems like merchandising, marketing, inventory, back office and point-of-sale systems.  This tight integration helps retailers protect their existing investments in technologies while enhancing shopper engagement and satisfaction.

Transformational Retail provides strategic advisory services and sales-as-a-service capabilities for leading retailer-focused software technology providers.  Formed by long-time retail technology leaders, the company specializes in working with innovative retailer-focused omni-commerce, loyalty, merchandising and big data analytics solution providers helping them to succeed and grow.

“We’ve been very focused on taking great care of our existing customers and expanding our product capabilities, securing new retailers through word-of-mouth.  We’re very excited to now have a professional sales partner in Transformational Retail.” said Jeremy Neren, Founder and CEO of GrocerKey, Inc. “This partnership will allow us to continue to focus on building the industry’s leading eCommerce solution, by leveraging the core competencies and experience of Transformational Retail.”

“We are thrilled to be working alongside GrocerKey as they work to support a rapidly growing number of retail customers and position their company for further growth,” said Todd P. Michaud, President and CEO of Transformational Retail.  “GrocerKey has developed an excellent reputation as the hot, up-and-coming player in the omni-channel space, best able to help brick and mortar retailers profitably capitalize on the online and mobile shopping opportunity.”


About GrocerKey Inc.

Founded in 2014 and based in Madison, Wisconsin, GrocerKey is a fast-growing software company that helps brick & mortar retailers adapt to the new digital and mobile world.   The company offers a retailer-branded eCommerce and mobile shopping solution for retailers of all sizes.  Offered on a highly scalable software-as-a-service platform, GrocerKey’s solution helps brick & mortar retailers become highly successful omni-commerce retailers.  The GrocerKey solution includes an omni-commerce platform designed to integrate with retailer’s existing merchandising, loyalty and point-of-sale technologies.  It also includes online and mobile shopping, store based picking and delivery management capabilities.  For more information, please visit


About Transformational Retail Technologies, Inc.

Based in Auburn, California, Transformational Retail helps to ensure the success of innovative, growth-oriented, software companies focused on the retail industry. The company provides strategic advisory services and sales-as-a-service go-to-market execution for some of the industry’s most interesting emerging technologies.  These technology offerings help retailers grow revenues and profitability, better serve shoppers and drive operational efficiencies. For more information on Transformational Retail, please visit:

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Tricia Bush| 530.277.2985 |