August 8, 2017
Transformational Retail and Recoleta Form Alliance to Help Retailers Deliver Omni-Channel Personalized Offers to Shoppers
Personalization Analytics Strengthens Retailer Loyalty Programs, Drives Significant Results
Tucson, Arizona and Auburn, California — Today, Transformational Retail Technologies, Inc. and Recoleta Partners LLC, announced a new sales alliance designed to help retailers to drive increased wallet share from shoppers by personalizing and digitally distributing various offer types for shoppers based on individual shopper relevancy and preferences.
Transformational Retail will begin selling Recoleta’s Cognitive Retail Platform. This cloud-based software offering, leverages advanced big data analytics and a digitally-driven omni-channel shopper engagement platform. Shoppers can receive content from a wide-universe of retailer and CPG promotions such as personal offers, digital ad or flyer offers, coupons, frequent shopper pricing and temporary price reductions (TPR) sent to their email, smart phone or social feed. The Recoleta platform integrates with retailer’s existing loyalty, merchandising and point-of-sale systems.
The Recoleta platform drives increased shopper loyalty, increased shopper visitations, and larger, more profitable baskets.
“We are excited to be working with Todd Michaud and his team at Transformational Retail,” said Alan Alexander, Founder and CEO of Recoleta Partners LLC. “Recoleta’s personalized digital solution has been achieving impressive results in the marketplace; as it is helping retailers generate greater “share-of-shopper”. Transformational Retail’s exceptional retail expertise will be the catalyst to help Recoleta’s Cognitive Retail Platform accelerate its growth.
“Recoleta has a very exciting platform for retailers who are looking to turbo-charge their existing loyalty programs to drive increased revenues and profits,” said Todd P. Michaud, President and CEO of Transformational Retail. “The solution is an essential tool for retailers of all sizes looking to increase customer intimacy and demonstrate to shoppers that they are understood. We are excited to welcome Recoleta to our sales-as-a-service platform.”
About Transformational Retail Technologies, Inc.
Based in Auburn, California, Transformational Retail helps to ensure the success of innovative, growth-oriented, software companies focused on the retail industry. The company provides strategic advisory services and sales-as-a-service go-to-market execution for some of the industry’s most interesting emerging technologies. These technology offerings help retailers grow revenues and profitability, better serve shoppers and drive operational efficiencies. For more information on Transformational Retail, please visit: www.transformational-retail.com
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